Three glossy make-up products, two red and one black, are arranged creatively against a dark background with the Christian Dior monogram on the top.

CHRISTIAN DIOR

Logo

Reimagining an iconic mark with luxurious simplicity.

Christian Dior logo featuring the letters "C" and "D" in a stylized design against a black background.
Christian Dior logo featuring the letters "C" and "D" in a stylized design against a black background.
Christian Dior logo featuring the letters "C" and "D" in a stylized design against a black background.
Christian Dior logo featuring the letters "C" and "D" in a stylized design against a black background.

Our evolved marque for Christian Dior was created to retain the brand's iconic characteristics and prestige positioning, while making it a highly practical object in application.

Our evolved marque for Christian Dior was created to retain the brand's iconic characteristics and prestige positioning, while making it a highly practical object in application.

Close-up of a sleek black cylindrical object featuring a minimalist Christian Dior logo on its top surface.
Close-up of a sleek black cylindrical object featuring a minimalist Christian Dior logo on its top surface.
Close-up of a sleek black cylindrical object featuring a minimalist Christian Dior logo on its top surface.
Close-up of a sleek black cylindrical object featuring a minimalist Christian Dior logo on its top surface.
A black Christian Dior makeup compact with a red blush and a small applicator, next to a red lipstick tube on a dark background.
A black Christian Dior makeup compact with a red blush and a small applicator, next to a red lipstick tube on a dark background.
A black Christian Dior makeup compact with a red blush and a small applicator, next to a red lipstick tube on a dark background.
A black Christian Dior makeup compact with a red blush and a small applicator, next to a red lipstick tube on a dark background.

We created a connected design with an interchangeable vertical axis, allowing it to be used as a single stamp or component.

The marque is now synonymous with the Dior brand, a clearly identifiable symbol of luxury, and present across retail, products and marketing.

A close-up of a lipstick tube with a shiny red top against a dark background.
A close-up of a lipstick tube with a shiny red top against a dark background.
A close-up of a lipstick tube with a shiny red top against a dark background.
A close-up of a lipstick tube with a shiny red top against a dark background.

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SEE ALL PROJECTS

SEE ALL PROJECTS