ENGLAND FOOTBALL WITH NIKE
Typography
Sporting a new geometric typeface for England’s football superstars.
When Nike Football was redesigning its England team kit for the 2014 FIFA World Cup, they asked us to come up with something surprising, while still ensuring legibility.
Built around a geometric structure to express innovation and invention, our England Brody typeface consisted of display numerals and functional alphabetic characters. It brought personality and performance, first to the men’s kit and then to the women’s and under-21s’.
When Nike Football was redesigning its England team kit for the 2014 FIFA World Cup, they asked us to come up with something surprising, while still ensuring legibility.
Built around a geometric structure to express innovation and invention, our England Brody typeface consisted of display numerals and functional alphabetic characters. It brought personality and performance, first to the men’s kit and then to the women’s and under-21s’.
The typography was updated in 2023 for the England Women's team — the Lionesses — following their Euros win the previous year. With references to the original Wembley Stadium art deco origins, the lettering and numbers for this kit were taller and lighter, with more angled elements and accentuated stencil-like lines. The result balances legibility and architectural construction with stylistic elements and abstraction.
The typography was updated in 2023 for the England Women's team — the Lionesses — following their Euros win the previous year. With references to the original Wembley Stadium art deco origins, the lettering and numbers for this kit were taller and lighter, with more angled elements and accentuated stencil-like lines. The result balances legibility and architectural construction with stylistic elements and abstraction.
