Logo of Lemon-Dou, featuring a lemon icon and stylized text on a dark background.

LEMON-DOU

Visual Identity

Typography

Logo

Packaging

From izakayas to the world — a brand rooted in craft and culture.

A display of colorful beverage cans with the same logo, arranged in a tight, visually appealing formation.
A display of colorful beverage cans with the same logo, arranged in a tight, visually appealing formation.
A display of colorful beverage cans with the same logo, arranged in a tight, visually appealing formation.
A display of colorful beverage cans with the same logo, arranged in a tight, visually appealing formation.

Over the years, we’ve worked closely with the Lemon-Dou team to adapt this Japanese chu-hi (shochu highball) brand for global markets – launching new flavours and balancing international appeal, while staying true to Japanese craftsmanship and its izakaya roots.

Over the years, we’ve worked closely with the Lemon-Dou team to adapt this Japanese chu-hi (shochu highball) brand for global markets – launching new flavours and balancing international appeal, while staying true to Japanese craftsmanship and its izakaya roots.

Text-based graphic with yellow letters on a dark blue background.
Text-based graphic with yellow letters on a dark blue background.
Text-based graphic with yellow letters on a dark blue background.
Text-based graphic with yellow letters on a dark blue background.
A stack of coasters with stylized text in blue and white in a yellow background.
A stack of coasters with stylized text in blue and white in a yellow background.
A stack of coasters with stylized text in blue and white in a yellow background.
A stack of coasters with stylized text in blue and white in a yellow background.
A glass of golden beer sits on a dark background, featuring a logo with a star and the text "BEER".
A glass of golden beer sits on a dark background, featuring a logo with a star and the text "BEER".
A glass of golden beer sits on a dark background, featuring a logo with a star and the text "BEER".
A glass of golden beer sits on a dark background, featuring a logo with a star and the text "BEER".

We created a unified system featuring a refreshed emblem, logotypes, and packaging details inspired by maekake aprons and traditional wood carvings.

A smartphone and a can of beverage on a dark background, with text about Japanese culture and flavors.
A smartphone and a can of beverage on a dark background, with text about Japanese culture and flavors.
A smartphone and a can of beverage on a dark background, with text about Japanese culture and flavors.
A smartphone and a can of beverage on a dark background, with text about Japanese culture and flavors.

Our bespoke typeface reflects the brand’s Japanese heritage through subtle calligraphic details, while the toolkit and BI system ensure consistency as Lemon-Dou continues to grow globally.

Our bespoke typeface reflects the brand’s Japanese heritage through subtle calligraphic details, while the toolkit and BI system ensure consistency as Lemon-Dou continues to grow globally.

A blue bag labeled "LEMON-HOOD" with a yellow background and red accents, featuring an emblem in the center.
A blue bag labeled "LEMON-HOOD" with a yellow background and red accents, featuring an emblem in the center.
A blue bag labeled "LEMON-HOOD" with a yellow background and red accents, featuring an emblem in the center.
A blue bag labeled "LEMON-HOOD" with a yellow background and red accents, featuring an emblem in the center.
Text in a mix of yellow and black, displaying various phrases and words in a stylized layout.
Text in a mix of yellow and black, displaying various phrases and words in a stylized layout.
Text in a mix of yellow and black, displaying various phrases and words in a stylized layout.
Text in a mix of yellow and black, displaying various phrases and words in a stylized layout.
A pack of energy drinks featuring bright yellow and blue packaging, showcasing their brand and flavor options.
A pack of energy drinks featuring bright yellow and blue packaging, showcasing their brand and flavor options.
A pack of energy drinks featuring bright yellow and blue packaging, showcasing their brand and flavor options.
A pack of energy drinks featuring bright yellow and blue packaging, showcasing their brand and flavor options.

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