Text on a red background that says "SHARE THE MAGIC" in bold white letters.

COCA-COLA BETTER WITH

Typography

Expressing joy with a bespoke typeface fit for an iconic beverage.

Having initially developed a universal sans serif typeface for The Coca-Cola Company — Unity — we were asked to develop a new serif font family to express the brand's unique personality, movement, and playfulness.

Inspired by the company’s archive, we blended Coca-Cola’s rich serif font heritage with modern-day requirements, adding another layer of storytelling to the brand through typography.

Having initially developed a universal sans serif typeface for The Coca-Cola Company — Unity — we were asked to develop a new serif font family to express the brand's unique personality, movement, and playfulness.

Inspired by the company’s archive, we blended Coca-Cola’s rich serif font heritage with modern-day requirements, adding another layer of storytelling to the brand through typography.

A collage of vintage advertisements featuring Coca-Cola, predominantly in red tones.
A collage of vintage advertisements featuring Coca-Cola, predominantly in red tones.
A collage of vintage advertisements featuring Coca-Cola, predominantly in red tones.
A collage of vintage advertisements featuring Coca-Cola, predominantly in red tones.
The word "CHRISTMAS" in bold red letters, with decorative elements around it, conveying a festive holiday theme.
The word "CHRISTMAS" in bold red letters, with decorative elements around it, conveying a festive holiday theme.
The word "CHRISTMAS" in bold red letters, with decorative elements around it, conveying a festive holiday theme.
The word "CHRISTMAS" in bold red letters, with decorative elements around it, conveying a festive holiday theme.

Initially developed as a campaign typeface in collaboration with Jones Knowles Ritchie for Coca-Cola's iconic holiday marketing and communications, and now featured at the heart of the brand's global communications, Better With comes in both a wide and narrow style, and across Latin, Greek and Cyrillic scripts.

Text on a black background: "NORMAL" at the top, "NARROW" in the middle, and "CURATED" at the bottom, all in bold.
Text on a black background: "NORMAL" at the top, "NARROW" in the middle, and "CURATED" at the bottom, all in bold.
Text on a black background: "NORMAL" at the top, "NARROW" in the middle, and "CURATED" at the bottom, all in bold.
Text on a black background: "NORMAL" at the top, "NARROW" in the middle, and "CURATED" at the bottom, all in bold.
A large billboard on a building reads, "The world needs more Santas," with a festive image of Santa Claus.
A large billboard on a building reads, "The world needs more Santas," with a festive image of Santa Claus.
A large billboard on a building reads, "The world needs more Santas," with a festive image of Santa Claus.
A large billboard on a building reads, "The world needs more Santas," with a festive image of Santa Claus.

SEE ALL PROJECTS

SEE ALL PROJECTS

SEE ALL PROJECTS