Close-up of a black surface displaying white numerals "34567" prominently.

LONGINES

Typography

Taking the time — a typeface that embraces provenance to strengthen identity.

Swiss luxury watchmaker Longines, founded in 1832, needed a new typeface that embraced its provenance and rich typographic history, while strengthening its existing brand identity.

Swiss luxury watchmaker Longines, founded in 1832, needed a new typeface that embraced its provenance and rich typographic history, while strengthening its existing brand identity.

A close-up arrangement of various vintage train tickets and a clock, featuring partial text and numbers.
A close-up arrangement of various vintage train tickets and a clock, featuring partial text and numbers.
A close-up arrangement of various vintage train tickets and a clock, featuring partial text and numbers.
A close-up arrangement of various vintage train tickets and a clock, featuring partial text and numbers.
Text graphic featuring the words "Expertise," "Oscillation," "Watchmaking," and "Precision" in bold, stylized fonts.
Text graphic featuring the words "Expertise," "Oscillation," "Watchmaking," and "Precision" in bold, stylized fonts.
Text graphic featuring the words "Expertise," "Oscillation," "Watchmaking," and "Precision" in bold, stylized fonts.
Text graphic featuring the words "Expertise," "Oscillation," "Watchmaking," and "Precision" in bold, stylized fonts.
Text on a black background reads "Grand," with minimalist design elements and a focus on typography.
Text on a black background reads "Grand," with minimalist design elements and a focus on typography.
Text on a black background reads "Grand," with minimalist design elements and a focus on typography.
Text on a black background reads "Grand," with minimalist design elements and a focus on typography.

We created Longines Sans and Serif — a new font family with a versatile set of styles and weights, optimized for both headlines and text across all the brand’s touchpoints.

Text graphic displaying the word "Calibre" in a bold font with design-related annotations.
Text graphic displaying the word "Calibre" in a bold font with design-related annotations.
Text graphic displaying the word "Calibre" in a bold font with design-related annotations.
Text graphic displaying the word "Calibre" in a bold font with design-related annotations.
The image features a black-and-white sign with the names "Agassiz & Francillon" prominently displayed.
The image features a black-and-white sign with the names "Agassiz & Francillon" prominently displayed.
The image features a black-and-white sign with the names "Agassiz & Francillon" prominently displayed.
The image features a black-and-white sign with the names "Agassiz & Francillon" prominently displayed.
Text on a surface reads: "TIME HAS A NEW FACE" in bold, with a shadow creating a dramatic effect.
Text on a surface reads: "TIME HAS A NEW FACE" in bold, with a shadow creating a dramatic effect.
Text on a surface reads: "TIME HAS A NEW FACE" in bold, with a shadow creating a dramatic effect.
Text on a surface reads: "TIME HAS A NEW FACE" in bold, with a shadow creating a dramatic effect.
Text on a dark background discussing assessment and understanding in a professional context.
Text on a dark background discussing assessment and understanding in a professional context.
Text on a dark background discussing assessment and understanding in a professional context.
Text on a dark background discussing assessment and understanding in a professional context.
Three smartphones are displayed, each showing different screens with scenic backgrounds and text.
Three smartphones are displayed, each showing different screens with scenic backgrounds and text.
Three smartphones are displayed, each showing different screens with scenic backgrounds and text.
Three smartphones are displayed, each showing different screens with scenic backgrounds and text.

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