Close-up of a black surface displaying white numerals "34567" prominently.

LONGINES

Typography

Taking the time — a typeface that embraces provenance to strengthen identity.

Swiss luxury watchmaker Longines, founded in 1832, needed a new typeface that embraced its provenance and rich typographic history, while strengthening its existing brand identity.

A close-up arrangement of various vintage train tickets and a clock, featuring partial text and numbers.

Text graphic featuring the words "Expertise," "Oscillation," "Watchmaking," and "Precision" in bold, stylized fonts.

Text on a black background reads "Grand," with minimalist design elements and a focus on typography.

We created Longines Sans and Serif — a new font family with a versatile set of styles and weights, optimized for both headlines and text across all the brand’s touchpoints.

Text graphic displaying the word "Calibre" in a bold font with design-related annotations.

The image features a black-and-white sign with the names "Agassiz & Francillon" prominently displayed.

Text on a surface reads: "TIME HAS A NEW FACE" in bold, with a shadow creating a dramatic effect.

Text on a dark background discussing assessment and understanding in a professional context.

Three smartphones are displayed, each showing different screens with scenic backgrounds and text.

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