A dramatic low-angle shot of Balfron Tower highlights its brutalist architecture against a sepia-toned sky, with tabs labeled "The Building," "The Architects," "History," "Specifications & Buyers" visible on the right-hand side.

BALFRON TOWER

Visual Identity

Typography

Logo

Editorial

Redeveloping an icon — design to breathe new life into a brutalist building.

A minimalistic gray hardcover book for Balfron Tower rests in dramatic shadow and light, showcasing its textured cover and subtle embossed design.

Balfron Tower is an iconic brutalist building in East London designed by Ernő Goldfinger. As part of its redevelopment by Londonewcastle, we created a brand identity, typeface (Balfron Modern), visual language, and creatively directed the project to reflect the building’s heritage qualities in a contemporary way.

Balfron Tower is an iconic brutalist building in East London designed by Ernő Goldfinger. As part of its redevelopment by Londonewcastle, we created a brand identity, typeface (Balfron Modern), visual language, and creatively directed the project to reflect the building’s heritage qualities in a contemporary way.

A modern living space featuring two brown leather chairs, a coffee table, and colorful decor in natural light.
Modern kitchen interior with a sleek countertop, shelves displaying decor, and a large window letting in natural light.
A modern street display showcases three black and white architectural posters for Balfron Tower, featuring tall buildings and a formally dressed figure, set against an urban backdrop with shadows cast by nearby trees.
The image shows two open pages of a modern architecture magazine with large, bold typography reading "BALFRON" and "STREETS IN THE SKY," featuring a mix of high-rise building imagery and bright blue sky with scattered clouds.
An open magazine resting on a dark surface, displaying various colorful pages and images.
Black and white text design featuring "Streets in the Sky" and "Balfon Modern," with phrases about modern architecture.

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