A large billboard mockup featuring bold red text and a central image, displayed in an industrial setting.

BUNDESKUNSTHALLE

Visual Identity

Typography

Logo

Setting a cultural evolution in motion — remastering the iconic Bonn typeface and introducing a new visual language.

German cultural institution Bundeskunsthalle in Bonn needed to evolve its brand identity and visual language to meet its boundary-pushing curation, content, and programming.

German cultural institution Bundeskunsthalle in Bonn needed to evolve its brand identity and visual language to meet its boundary-pushing curation, content, and programming.

Close-up of stacked books with bold yellow covers featuring the title "Critical Highways" in large black text.
Close-up of stacked books with bold yellow covers featuring the title "Critical Highways" in large black text.
Close-up of stacked books with bold yellow covers featuring the title "Critical Highways" in large black text.
Close-up of stacked books with bold yellow covers featuring the title "Critical Highways" in large black text.
A collage of vibrant magazine covers featuring bold colors and diverse designs, arranged diagonally.
A collage of vibrant magazine covers featuring bold colors and diverse designs, arranged diagonally.
A collage of vibrant magazine covers featuring bold colors and diverse designs, arranged diagonally.
A collage of vibrant magazine covers featuring bold colors and diverse designs, arranged diagonally.
Four colorful digital artworks displayed on walls, featuring vibrant patterns and abstract designs.
Four colorful digital artworks displayed on walls, featuring vibrant patterns and abstract designs.
Four colorful digital artworks displayed on walls, featuring vibrant patterns and abstract designs.
Four colorful digital artworks displayed on walls, featuring vibrant patterns and abstract designs.
Grid of various monochromatic icons representing different actions and objects on a dark background.
Grid of various monochromatic icons representing different actions and objects on a dark background.
Grid of various monochromatic icons representing different actions and objects on a dark background.
Grid of various monochromatic icons representing different actions and objects on a dark background.

We remastered and redeveloped Neville Brody’s iconic Bonn typeface (originally created in 1991), putting it at the heart of the new visual language. With a focus on movement and emotion, the new system was suitable for use across all touchpoints, in particular online spaces.

A colorful banner on a pole against a clear blue sky, promoting an event or service.
A colorful banner on a pole against a clear blue sky, promoting an event or service.
A colorful banner on a pole against a clear blue sky, promoting an event or service.
A colorful banner on a pole against a clear blue sky, promoting an event or service.
A person holds an open magazine featuring vibrant red graphics and images against a black background.
A person holds an open magazine featuring vibrant red graphics and images against a black background.
A person holds an open magazine featuring vibrant red graphics and images against a black background.
A person holds an open magazine featuring vibrant red graphics and images against a black background.
A dark-themed smartphone mockup displaying a camera feature and technical specifications.
A dark-themed smartphone mockup displaying a camera feature and technical specifications.
A dark-themed smartphone mockup displaying a camera feature and technical specifications.
A dark-themed smartphone mockup displaying a camera feature and technical specifications.
A laptop on a surface displaying vibrant pink text against a dark background. Sunlight casts shadows nearby.
A laptop on a surface displaying vibrant pink text against a dark background. Sunlight casts shadows nearby.
A laptop on a surface displaying vibrant pink text against a dark background. Sunlight casts shadows nearby.
A laptop on a surface displaying vibrant pink text against a dark background. Sunlight casts shadows nearby.
A vibrant pink display stands in front of a gray backdrop, set in an urban environment.
A vibrant pink display stands in front of a gray backdrop, set in an urban environment.
A vibrant pink display stands in front of a gray backdrop, set in an urban environment.
A vibrant pink display stands in front of a gray backdrop, set in an urban environment.

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