A close-up of various colored poker chips, stacked in red, blue, and pink, with different denominations visible.

BASKIN ROBBINS

Typography

The taste of playfulness — imbuing Americana in the ice-cream treat brand.

A collage of colorful recipe cards featuring various desserts like blueberry cheesecake and peanut butter treats.
A collage of colorful recipe cards featuring various desserts like blueberry cheesecake and peanut butter treats.
A collage of colorful recipe cards featuring various desserts like blueberry cheesecake and peanut butter treats.
A collage of colorful recipe cards featuring various desserts like blueberry cheesecake and peanut butter treats.

Baskin Robbins in South Korea identified the need for a new typeface, to conjure up the golden age of Americana type and evoke the playful spirit of the brand’s original 1940s experience.

Baskin Robbins in South Korea identified the need for a new typeface, to conjure up the golden age of Americana type and evoke the playful spirit of the brand’s original 1940s experience.

Colorful ice cream cones in stands arranged in a row, featuring swirls of pink and purple.
Colorful ice cream cones in stands arranged in a row, featuring swirls of pink and purple.
Colorful ice cream cones in stands arranged in a row, featuring swirls of pink and purple.
Colorful ice cream cones in stands arranged in a row, featuring swirls of pink and purple.
Type specimen featuring the word "Creamy" in bold white letters on a blue background, with pink accents.
Type specimen featuring the word "Creamy" in bold white letters on a blue background, with pink accents.
Type specimen featuring the word "Creamy" in bold white letters on a blue background, with pink accents.
Type specimen featuring the word "Creamy" in bold white letters on a blue background, with pink accents.

We created BRK Sans, a modern, playful, and “creamy” typeface. A versatile single style and multiple weights were created for use across all of the brand’s touchpoints.

Text on a blue background lists flavors: Rocky Road, Jamoca Fudge, Cotton Candy, and Daiquiri Ice #31.
Text on a blue background lists flavors: Rocky Road, Jamoca Fudge, Cotton Candy, and Daiquiri Ice #31.
Text on a blue background lists flavors: Rocky Road, Jamoca Fudge, Cotton Candy, and Daiquiri Ice #31.
Text on a blue background lists flavors: Rocky Road, Jamoca Fudge, Cotton Candy, and Daiquiri Ice #31.
Close-up of a pink surface featuring various jam flavors written in white text.
Close-up of a pink surface featuring various jam flavors written in white text.
Close-up of a pink surface featuring various jam flavors written in white text.
Close-up of a pink surface featuring various jam flavors written in white text.

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