Stylized text "Nikon Film + Photo Contest" on a black background, representing a logo or brand name.

NIKON FILM AND PHOTO CONTEST

Visual Identity

Logo

Motion

Capturing new perspectives — a brand evolution and toolkit for an expanded contest.

A large billboard displays the text "Submission Open" with a colorful background and geometric design.
A large billboard displays the text "Submission Open" with a colorful background and geometric design.
A large billboard displays the text "Submission Open" with a colorful background and geometric design.
A large billboard displays the text "Submission Open" with a colorful background and geometric design.

Nikon has held photo contests for more than half a century since the Nikon Photo Contest International in 1969, with the aims of providing a place for professionals and amateurs alike around the world who love photos and films to interact, and contributing to the development of imaging culture.

Nikon has held photo contests for more than half a century since the Nikon Photo Contest International in 1969, with the aims of providing a place for professionals and amateurs alike around the world who love photos and films to interact, and contributing to the development of imaging culture.

For 2024-25, the contest evolved to elevate its film categories to be at the forefront for the first time in its history, and needed an updated identity to match. We developed branding and a visual language to support the transformation, building in motion to engage audiences and help them see things from a different angle.



Four smartphones displaying modern app interfaces with vibrant graphics and user-friendly layouts against a dark background.
Four smartphones displaying modern app interfaces with vibrant graphics and user-friendly layouts against a dark background.
Four smartphones displaying modern app interfaces with vibrant graphics and user-friendly layouts against a dark background.
Four smartphones displaying modern app interfaces with vibrant graphics and user-friendly layouts against a dark background.

The new logo and design system are constructed around angular forms, layered planes, and a sense of movement, creating a 3D-like space that invites audiences to discover hidden meanings and unseen perspectives.

Contemporary and flexible, the new toolkit was purpose-built for today’s media environments — from social channels to immersive digital displays, and the certificates and trophies awarded to winners. 

A styled award certificate featuring geometric shapes in soft colors, shown from two angles on a light background.
A styled award certificate featuring geometric shapes in soft colors, shown from two angles on a light background.
A styled award certificate featuring geometric shapes in soft colors, shown from two angles on a light background.
A styled award certificate featuring geometric shapes in soft colors, shown from two angles on a light background.
A sleek, minimalist trophy design displayed with white tones and clean lines, featuring a subtle logo.
A sleek, minimalist trophy design displayed with white tones and clean lines, featuring a subtle logo.
A sleek, minimalist trophy design displayed with white tones and clean lines, featuring a subtle logo.
A sleek, minimalist trophy design displayed with white tones and clean lines, featuring a subtle logo.

Photography and moving imagery naturally take centre stage in the identity. The design system itself is relatively stripped back, providing the framework for showcasing entrants’ work in a digital ‘metaverse’ gallery.

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