Icon featuring a shopping cart with a bag, next to other shopping-related icons on a dark background.

SAMSUNG ICONS

Visual Identity

Iconography for an iconic brand — unifying the Samsung customer experience.

Having recognised that the visual language across their domestic appliance division had become fragmented, Samsung asked us to develop a comprehensive icon system to help create a more cohesive customer experience.

Having recognised that the visual language across their domestic appliance division had become fragmented, Samsung asked us to develop a comprehensive icon system to help create a more cohesive customer experience.

Blue background featuring a shopping basket icon with a plant sprout, water droplet, and upward arrow symbols.
Blue background featuring a shopping basket icon with a plant sprout, water droplet, and upward arrow symbols.
Blue background featuring a shopping basket icon with a plant sprout, water droplet, and upward arrow symbols.
Blue background featuring a shopping basket icon with a plant sprout, water droplet, and upward arrow symbols.
Icon of a clock with a blue background, featuring simple clock hands indicating a time.
Icon of a clock with a blue background, featuring simple clock hands indicating a time.
Icon of a clock with a blue background, featuring simple clock hands indicating a time.
Icon of a clock with a blue background, featuring simple clock hands indicating a time.

The resulting monoline icons form a universal visual language that transcends words and cultures, enabling intuitive interaction with products and services worldwide. Designed for clarity, consistency, and versatility, the system brings unity to Samsung’s appliances across every market and platform.

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SEE ALL PROJECTS

SEE ALL PROJECTS