A Samsung smartphone screen displays the time as 20:45 with a colorful abstract wallpaper background.

SAMSUNG ONE

Typography

One organization, one system — designing a unified typeface fit for a global brand.

Over time, Samsung’s many divisions had become visually fragmented. To create a seamless customer experience across every platform, product, and territory, the company set out to unify its global brand expression.

Over time, Samsung’s many divisions had become visually fragmented. To create a seamless customer experience across every platform, product, and territory, the company set out to unify its global brand expression.

Logo of Samsung One with the tagline "The only seamless experience for Samsung." on a white background.
Logo of Samsung One with the tagline "The only seamless experience for Samsung." on a white background.
Logo of Samsung One with the tagline "The only seamless experience for Samsung." on a white background.
Logo of Samsung One with the tagline "The only seamless experience for Samsung." on a white background.
Type specimen of SamsungOne, showing "Regular, Condensed, Italic" styles.
Type specimen of SamsungOne, showing "Regular, Condensed, Italic" styles.
Type specimen of SamsungOne, showing "Regular, Condensed, Italic" styles.
Type specimen of SamsungOne, showing "Regular, Condensed, Italic" styles.
Blue background with stylized text in white and light blue. The text includes letters and symbols in various styles.
Blue background with stylized text in white and light blue. The text includes letters and symbols in various styles.
Blue background with stylized text in white and light blue. The text includes letters and symbols in various styles.
Blue background with stylized text in white and light blue. The text includes letters and symbols in various styles.

As a constant element within the brand ecosystem, typography played a crucial role. We developed SamsungOne — an extensive custom typeface family — to bring consistency and clarity to every touchpoint.

A collage of various colorful letters and symbols from different scripts against a light background.
A collage of various colorful letters and symbols from different scripts against a light background.
A collage of various colorful letters and symbols from different scripts against a light background.
A collage of various colorful letters and symbols from different scripts against a light background.

Designed for the demands of digital environments and small-scale applications such as watch faces, SamsungOne is truly global, supporting over 400 languages and 26 writing systems.

Characters are open and spacious to aid readability, while the mix of a simple, single-width stroke with more calligraphic details balances practicality and distinctiveness.

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