A large red billboard on a building, displaying an abstract design with the letter "M" in the corner.

SONY MASTERWORKS

Visual Identity

Brand Strategy

Motion

Logo

The power of performance — a brand identity that is full of life, like the music it represents.

Masterworks is a record label under Sony Music Entertainment that focuses on classical, classical crossover, show and jazz music — with an expansive archive as well as contemporary musicians.

Masterworks is a record label under Sony Music Entertainment that focuses on classical, classical crossover, show and jazz music — with an expansive archive as well as contemporary musicians.

Three smartphone screens displaying different app interfaces, featuring dark themes and engaging visuals.
A billboard mockup for Sony Music Masterworks featuring geometric patterns and lines on a prominent wall under an archway.
A green album cover with abstract art, next to a black vinyl record on a dark surface.

The brand was rapidly expanding into live performance, events and experiences, and so needed a new identity to reflect that energy, and a system and brand components that could truly perform.

A simple black background featuring a large, stylized letter "M" in a bold design.
Abstract design featuring the words "stay" and "day" in bold white and vibrant purple against a black background.

We developed logotypes, marks, a typeface and flexible system that embraced movement just as much as static form.

Text in vibrant colors on a purple background promoting "masterworks Music" and various music genres.
Text graphic featuring the word "audiophiles" prominently displayed in bold, stylized typography.

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