A close-up of fabric on a bucket hat featuring a repeated pattern of the word "SUPREME" in black and red against a white background.

SUPREME

Visual Identity

Reinvigorating retro designs with new relevance for streetwear style.

A person wearing a green jacket with a large red diamond-shaped logo that reads "RIOT" on the back.
A person wearing a green jacket with a large red diamond-shaped logo that reads "RIOT" on the back.
A person wearing a green jacket with a large red diamond-shaped logo that reads "RIOT" on the back.
A person wearing a green jacket with a large red diamond-shaped logo that reads "RIOT" on the back.

New York streetwear brand Supreme wanted to bring new relevance to some of Neville Brody’s hand-drawn graphics and typefaces — originally created for album covers and The Face magazine — alongside new designs for a capsule collection.

New York streetwear brand Supreme wanted to bring new relevance to some of Neville Brody’s hand-drawn graphics and typefaces — originally created for album covers and The Face magazine — alongside new designs for a capsule collection.

A close-up of two sealed bags containing t-shirts with a Supreme logo on one, and a graphic reading 'RIOT' on the other.
A close-up of two sealed bags containing t-shirts with a Supreme logo on one, and a graphic reading 'RIOT' on the other.
A close-up of two sealed bags containing t-shirts with a Supreme logo on one, and a graphic reading 'RIOT' on the other.
A close-up of two sealed bags containing t-shirts with a Supreme logo on one, and a graphic reading 'RIOT' on the other.
Close-up of fabric on a hoodie featuring the logo "Supreme" in bold, black letters with a red underline.
Close-up of fabric on a hoodie featuring the logo "Supreme" in bold, black letters with a red underline.
Close-up of fabric on a hoodie featuring the logo "Supreme" in bold, black letters with a red underline.
Close-up of fabric on a hoodie featuring the logo "Supreme" in bold, black letters with a red underline.

Invoking themes of social uprising and disorder for the modern age, the designs were interwoven with a hand-drawn Supreme logo produced in silk.

Close-up of a textured, light yellow fabric with a mesh-like pattern and subtle, wavy design details.
Close-up of a textured, light yellow fabric with a mesh-like pattern and subtle, wavy design details.
Close-up of a textured, light yellow fabric with a mesh-like pattern and subtle, wavy design details.
Close-up of a textured, light yellow fabric with a mesh-like pattern and subtle, wavy design details.
Two white hooded sweatshirts are displayed against a black background, one featuring a red design.
Two white hooded sweatshirts are displayed against a black background, one featuring a red design.
Two white hooded sweatshirts are displayed against a black background, one featuring a red design.
Two white hooded sweatshirts are displayed against a black background, one featuring a red design.
Two men stand side by side, one in a colorful shirt and bucket hat, the other in a white hoodie and sunglasses.
Two men stand side by side, one in a colorful shirt and bucket hat, the other in a white hoodie and sunglasses.
Two men stand side by side, one in a colorful shirt and bucket hat, the other in a white hoodie and sunglasses.
Two men stand side by side, one in a colorful shirt and bucket hat, the other in a white hoodie and sunglasses.
Two graphic t-shirts displayed side by side, featuring vibrant colors and bold designs.
Two graphic t-shirts displayed side by side, featuring vibrant colors and bold designs.
Two graphic t-shirts displayed side by side, featuring vibrant colors and bold designs.
Two graphic t-shirts displayed side by side, featuring vibrant colors and bold designs.

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