TCCC UNITY

Typography

Creating The Coca-Cola Company's first universal typeface, steeped in its rich history.

Multiple glass bottles with red caps and "Please recycle me" text, promoting recycling and sustainability with eco-friendly packaging.

After 130 years of history, The Coca-Cola Company decided it wanted its own typeface — a universal asset to be used across the organisation and in corporate communications, packaging and marketing. TCCC Unity was the result, and sought to embody to personality and distinctiveness of Coca-Cola to carry the brand’s voice wherever it appears.

Developed after extensive research in the brand’s own archive, TCCC Unity is a blend of modernist American typography and functional type features. At its heart is geometry and circular forms, and a large x-height supports with legibility across physical and digital applications.

Custom typography design with red accents, showcasing letterforms inspired by Coca-Cola branding, in a Grotesk style double-storey font with unique sliced details.

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